Better materials. Everyday comfort.

Our 100% linen collection starts with a clear composition: linen without a cotton blend. For customers who enjoy the character of pure linen, that information is a useful starting point when choosing a shirt, kurta, or pair of trousers.

We offer pure linen in 60, 80, and 100 LEA options. These numbers describe yarn count, rather than the percentage of linen in the garment. A 60 LEA fabric can still be 100% linen, just as an 80 or 100 LEA fabric can be. Composition and yarn count answer different questions.

As you browse, look at the details of the particular product. Consider its colour, fit, and construction alongside its fabric specification. The aim is to find clothing that feels right for the way you plan to wear it, whether that means a working day, a casual outing, or an occasion with family.

Our linen-cotton blends bring linen and cotton together in one fabric. They offer another option within the Linenwear collection for customers exploring what they enjoy wearing. A blend should be understood through its own composition, rather than treated as the same material as pure linen.

The exact proportion of linen and cotton is a detail to check for the individual product. We do not use one percentage on this page to describe every blended garment. If the composition information you need is not available on a product page, contact our team before making your choice.

Fabric feel also depends on how a material has been made and finished. When comparing options, use the garment photographs and product description alongside the fibre information. Your preferred fit and the clothes you already own are useful guides, too. The right choice is the one that fits naturally into your own wardrobe.

LEA is a linen yarn-count measure. In this system, a higher number indicates a finer yarn when comparing like-for-like yarn constructions. It describes the yarn used to make a fabric; it is not a measurement of how many threads are packed into an area of cloth.

Our pure linen range includes 60, 80, and 100 LEA options. This gives you a useful detail to compare when a product lists its yarn count. However, the number alone does not tell you everything about how the finished garment will feel or perform.

Weave, fabric construction, finishing, and garment design also matter. A higher LEA count is not a blanket promise of greater durability, a particular fabric weight, or a better choice for every person. Read the complete product information and think about the qualities you want from the piece, rather than choosing by a number alone.

We source fabrics across India for the Linenwear collection. Our focus is on finding materials that support the clothing we want to offer: comfortable, considered pieces with attention to fabric quality, fit, and reasonable pricing.

Sourcing a fabric is part of a wider decision about a garment. We consider the role it will have in the collection and the everyday situations in which the finished piece might be worn. Pure linen and linen-cotton blends each give us different possibilities to work with.

Our sourcing description refers to where we obtain the fabric. It should not be read as a statement that every fibre was grown in India. If you need specific information about a particular garment, ask our team for the details available for that product. We believe useful material information begins with being clear about what a description actually tells you.

In-house manufacturing is part of Linenwear. It gives us a direct connection to the process of turning fabric into clothing and keeps our attention on the finished garment as a whole. Material choice, fitting, and craftsmanship all belong to that process.

A fabric specification is only the beginning. The way a shirt is shaped, the fit of a sleeve, or the construction of a collar can influence the experience of wearing it. Our approach is to bring those decisions together around the clothing we want to offer Indian men.

We describe in-house manufacturing as part of how we work. It is not a substitute for a specific certification or a published laboratory test result. Our purpose here is to explain our connection to the making of the garment, while helping you understand which material details to look for when choosing your next piece.

Think about how a new garment will fit into your week. You may be looking for a shirt for the office, a kurta for a gathering, or a comfortable option for time away. The intended use can help you compare fabrics without making the decision more complicated than it needs to be.

Begin with composition: 100% linen or a linen-cotton blend. Then review any yarn-count information, the fit, and the styling shown in the photographs. Check the size guidance as well, because the same fabric can feel different to wear when the garment fits differently.

Consider the pieces already in your wardrobe. A colour you can combine easily, a shape you enjoy, and care instructions that suit your routine can all make a purchase more useful. Material knowledge should support those choices and give you a clearer picture of what you are buying.

Start with the care label on the garment you receive. Pure linen pieces and linen-cotton blends may have different care requirements, and the finish or construction of an individual product can also matter. Follow those specific instructions instead of assuming one washing method applies to the entire collection.

Before washing, check the guidance on temperature, drying, and ironing. If something is unclear, contact our support team with the product details so you can ask about that particular piece. A little attention at this stage helps you make care decisions with better information.

We want fabric descriptions to remain useful after a purchase, too. Knowing what your clothing is made from gives context to the care label and helps you understand the piece in your wardrobe. Choosing thoughtfully and following the supplied instructions are practical ways to make caring for your clothing part of your everyday routine.